Lure [Multilingual version]

Roll dice, cast your lures, and catch the trickiest freshwater fish!

Will you take the risk and go first with fewer dice, or wait for your chance to reel in the biggest fish?

Secretly choose how many dice to use, then roll on your turn to try and catch a fish.

Fewer dice gives you the edge of going earlier—but more dice means a better shot at landing that trophy fish. Just hope someone else doesn’t snag it before you!

Welcome to the world of competitive fishing!

In LURE, players take turns catching fish cards to earn points and compete for victory.

To catch a fish, you must roll equal to or higher than its target number—and also meet any special conditions printed on the card.

Among those who meet the conditions, the player closest to the target number without going under wins the fish!

At the beginning of each round, players secretly bid how many dice they’ll roll. Fewer dice lets you act earlier, but more dice gives you a better shot at success.

The game ends when the deck runs out. The player with the most points wins!

Media kit available here

CMONJAPAN is the official distributor and support provider for this product in Japan.

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Allplay Small Box Series

This series features games packed into compact boxes measuring 12cm x 12cm x 5.3cm!
Easy to learn and quick to play—perfect for taking on the go.

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